Puma is set to launch several lines in conjunction with films. Looks like Weinstein isn’t the only one hoping to merge fashion and Hollywood in the coming seasons; although the athletic giant is coming at things from the opposite direction. Following in the footsteps of Nike, Puma’s turning to HBO to pick up a bit of shine.
Variety reports:
[Puma] plans to use a slate of films — a mix of high-profile studio
tentpoles and indies — to launch two clothing lines. One, called Urban
Mobility, will roll out to retailers starting in February; the other
will follow next summer. Products would appear in the films…
To compete with rivals like Nike and Reebok, who have become ubiquitous
in Hollywood over the years, Puma’s been upping its efforts to push its
leaping cat logo into more TV shows and movies, recently appearing in
shows "Grey’s Anatomy," "Entourage" and "How I Met Your Mother," as
well as films "Talladega Nights: The Ballad of Ricky Bobby" and "Blades
of Glory."
Great. Two hour long commercials. Entourage is a great show, Marky Mark’s done a great job of capturing an audience and such, but of late the show has just been one long advertisement for whatever brand of the week is sponsoring production. Not to single out Entourage, lots of shows are falling victim to the trend.
Victoria’s Secret and Skyy Vodka were blatantly paraded during the shows premiere, now the boys are going to be strutting around in limited edition Clydes and Steppers to pimp a product. Looks like a lot of stylists are going to be out of work if wardrobe departments start being usurped by big brands.
As far as Puma goes, I think they should let their fans do their marketing, it’s far more entertaining.
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