Most readers of PSFK are pretty savvy when it comes to how far technology has come, how much it has changed and will change, and how its benefited communications, culture and business. But to accept that change can be a difficult thing to do – especially if you’re an aging, wealthy, blue-chip media company comfortable with the way things have been.
Mr. Murdoch, chairman of News Corp. which controls the Fox Network and Sky Broadcasting, writes of how “old media” needs to get with the new program, become more adaptable to a very nimble digital environment and constantly changing economic climate while still exceeding the expectations of consumers with top-quality media. (phew!)
Companies that take advantage of this new meaning of network and adapt to the expectations of the networked consumer can look forward to a new golden age of media. Far be it from me to suggest that either I or my company have all the answers. No one does. But the future of media is a future of relentless experimentation and innovation, accelerating change, and–for those who embrace the new ways in which consumers are connecting with each other–enormous potential.
More at Forbes.com
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