Selvedge, a British textiles publication claims that they "offer the world’s finest textile photography, unparalleled design and peerless writing." Well, they’re right. Picked up an issue and was struck by the effort that went into it’s production, gorgeous; perhaps it’s a case of magazine perversion, but photos and layouts like this could never be produced to the same effect on a screen.
Content wise, I was utterly schooled on some production techniques I never knew existed. As denim enthusiasts showed the mainstream market, the word "selvedge" carries connotations of exceptional quality and artisan production; Selvedge magazine lives up to that standard.
The JC Report sat down and talked to Polly Leonard, Editor in Chief, who drops some serious gems on the believers:
JC Report:
Where did the idea for Selvedge begin? How did you come up with the name?Polly Leonard:
I launched Selvedge independently because I longed for a publication that covered textiles in every form. Every aspect of Selvedge
has been inspired by cloth, and all cloth has a selvedge: it’s the
place where designers displayed their names. The magazine’s square
format references the grid-like structure of woven material. Navigation
bars that guide the reader from section to section echo the selvedge of
a printed cloth. Restraint was a keyword in the development of the look
and feel of the magazine. With so much information to absorb from the
images and text, the design of the magazine had to be almost
self-effacing.
Complete interview here.
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