Slow Life: The Jorg & Olif City Bike

One of the design objects we really appreciated at the NY Design Week 07 was the Jorg & Olif City Bike on display in the Earnest Sewn store in Meatpacking. So much retro these days looks back at a late 70s and early 80s but there’s also a growing movement that looks back at far away simpler times. Earnest Sewn takes its fashions cues from a pioneer era and these bikes make us think of gentler times before cars.

Jorg & Olif took the classic design of a Dutch bike built for the flatlands of Holland and tweaked it for for North American cities "without compromising the original European aesthetic" (we guess that means, they added gears). Here’s a nice quote from their site about living ‘The Slow Life’:

We believe that our lifestyles should reflect our values and communicate who we are. The choices we make ultimately shape the way we live, and like most, we are always seeking new ways to make an improvement.

The jorg&olif collective embodies the essence of modern living by taking a modest, conscientious, design driven approach to building a company. The two partners – Rob and Jane – continue to develop the brand based on vision, fun, and good old-fashioned hard work. Did we mention fun?

Jorg & Olif