Chanel’s Mobile Exhibition Showroom

Chanel’s Exhibition Pavilion can move from city to city, adjust its internal climate, fit a ton of people and a few pretty products, and, oh yeah, it can move from city to city.  We’ve heard of Guerrilla stores providing some international mobility for brands, but nothing like this before. Zaha Hadid reports:

The size of the Pavilion will be 29m x 45m, a total of 700sqm. The overall height is 6m, with the floor raised 1.00m above the existing ground surface. In light of the extensive shipping between cities, each structural segment will be a maximum of 2,25m wide.

The 65sqm central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and a public area of the Pavilion. A 25sqm cloakroom is also provided.

Zaha Hadid