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Cross Disciplinary Innovation

Cross Disciplinary Innovation

By Jeff Squires on June 14, 2007

BusinessWeek has a great article highlighting 10 "professionals working at the very edges of their disciplines in order to redefine their industries."  The article looks at designers across the board – graphic, architectural, interaction, even brand mavens – and selected individuals who excelled at connecting distinct disciplines.  Those who solve problems by "transplanting knowledge from one field to another to solve a problem or create new opportunities."

Check out what they’re up to:

Martin Wattenberg – Group Manager, IBM Visual Communication Lab

Cameron Sinclair – Open Architecture Network

Richard G Liddle – Founder, Cohda Design

Jeffrey Zeldman – Founder/Executive Creative Director, Happy Cog; Co-founder, Creative Director, Publisher, A List Apart

Hilmar Janusson – Vice-President, Research and Development, Ossur

Jeff Salazar and Alex Rochat – Design Director and Lead Designer, Lunar Design

Lisa Strausfeld - Partner, Pentagram

John Thackara – Program Director, Design of the Times (Dott 07); Director, Doors of Perception

Robin Chase – CEO, Goloco.org

Anomaly

BusinessWeek: Thinking Outside the Design Box

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TOPICS: Advertising, Branding & Marketing, Design & Architecture
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