June 28, 2007
Fever-Tree
There has long been something lacking in our choice of mixers. A certain disconnect, if you will, between the endless variety of good liquor available to us and the rather paltry selection of tonics, sodas and the like that we’ve been sentenced to choose from at our local stores. But if you’ve ever been to a truly great cocktail bar, such as NYC’s Pegu, you would know for sure that someone, somewhere is using better products. The secret? Today’s New York Thrillist reveals it to be Fever-Tree, a British company specialized in the art of making the perfect mixer.
They currently have a selection of five tantalizing choices: Tonic Water, Bitter Lemon, Ginger Ale, Premium Lemonade and Spring Soda Water.
If you’re wondering about the name, the history is indeed a fascinating one, involving malaria, the Jesuits, quinine (extracted from the bark of a “fever-tree”), and, finally, the British Empire’s eventual obsession with gin and tonics.
The really good news is that normal people can now get their hands on this stuff, because starting yesterday it’s been made available at Food Emporiums’ across NYC.
Maybe we can finally make some cocktails that live up to the quality of our liquor.





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