Influx provides a focus on one of the most critical trends in web content since user tagging. Geo-tagging allows individual content like blog posts to be marked with code that search engines and geo-directories. This will create a hyperlocal way of searching for content which will work very nicely in mobile devices that know where you are. Influx says:
For the last couple of years the focus has been on ‘what’, as in what is something associated with and what kinds of meta data can be used to make that content indexable and sortable. Now the goal becomes to add location data to content, thus enabling the geo aware web. The map mashup, so prevalent over the last year or two, is just the tip of the iceberg.
…The next few years are going to witness amazing software that is unlike anything you’ve seen on the Internet so far. You really don’t have to think very hard to start dreaming up amazing applications for geo-aware data and how it not only makes the Internet more interesting in general, but also enables more relevant and interactive marketing.
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