June 5, 2007
Yesterday we commented on the impact of geo-tagging and the web. Today we noiticed a new ad from Apple called Calamari which helps show how geo-tagged content will be used.
In the ad, the user looks for a seafood restaurant via a Google Map type interface on the phone. A number of possibilities spring up – possibly sourced from geo-tagged sites and blogs.
Inspiration to make things better.
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I actually think this is a fantastically straight forward way of communicating the benefits of geo-tagging to consumers.
Education is increasingly important for tech brands to ensure that people understand what these features mean for their lives.
June 7th, 2007 at 2:33 pm