Get Naked (or close to it) With Puma

Puma’s new line, dubbed Starck NAKED Body wear, is launching for the Spring/Summer 07 season. The designs get as close to the skin as possible, revealing just enough to keep you cool, sexy, and stylish; but not enough to cross into skankland (when worn properly, of course).

Pumatalk Reports:

World-renowned designer Philippe Starck has successfully continued and evolved his design collaboration with Puma and has developed a highly technical yet minimalist aesthetic for the Puma Starck NAKED collection. The collection is both functional and sexy, consisting of 15 styles of body wear for men and women and available in simple colours of pure off white and reduced charcoal. The skin-tight silhouettes of light seamless lycra fabric reveal transparent insets that show skin in an understated fashion. The sleek lines and architectural influences are unmistakably Starck and the comfort and fit is truly Puma.

Following in the footsteps of such designers as Yohji Yamamoto for Adidas (Y3), Starck for Puma might be the right move to break out of the athletic-gear-only club and into the relatively new sport-couture market. Early last year, Puma reached out to Evisu, the Japanese denim powerhouse, to tap into the then-crazy streetwear phenomenon. This time, looks like the target is the luxury market. Starck’s been in the game for decades, designing everything from interiors to toothbrushes, so it will be interesting to see how his newest concoction fairs for the sporting giant.

[via] electro^plankton