I Am Not A Plastic Bag

I Am Not A Plastic Bag

This morning at 6:30 am the lines started to form for one of this season's most coveted accessories, a $15 canvas bag. Designer Anya Hindmarch's I am not a plastic...

Contributing Writer
  • 20 june 2007

This morning at 6:30 am the lines started to form for one of this season’s most coveted accessories, a $15 canvas bag.

Designer Anya Hindmarch’s “I am not a plastic bag” quickly sold out in London in a matter of hours months before being released. The bag retailed for 5 pounds in the UK but quickly fetched $400 US on Ebay.  Today was the first day of the release for the US addition and by 11:00am the line had amassed over 400 people, and about ten news reporters covering the event.  The Soho store was limited to 800 bags and quickly sold out.

Limited to just two bags, almost everyone in line had plans of purchasing both and selling off the extra.   Since last checked this afternoon the highest bid on ebay was $200.  Although there has been much discussion about the anti plastic bag movement, I did not get the feeling that this crowd was in it for the good of the environment.

San Francisco just banned the use of plastic bags a few months back and Vogue recently spoke about the new “it” accessory of the season being a bag with sustainable style.  At the end of the day you decide if it’s Eco Chic, or accessory envy.

Contributed by Amy Daroukakis


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