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I Am Not A Plastic Bag

I Am Not A Plastic Bag
Design

This morning at 6:30 am the lines started to form for one of this season's most coveted accessories, a $15 canvas bag. Designer Anya Hindmarch's I am not a plastic...

Contributing Writer
  • 20 june 2007

This morning at 6:30 am the lines started to form for one of this season’s most coveted accessories, a $15 canvas bag.

Designer Anya Hindmarch’s “I am not a plastic bag” quickly sold out in London in a matter of hours months before being released. The bag retailed for 5 pounds in the UK but quickly fetched $400 US on Ebay.  Today was the first day of the release for the US addition and by 11:00am the line had amassed over 400 people, and about ten news reporters covering the event.  The Soho store was limited to 800 bags and quickly sold out.

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Limited to just two bags, almost everyone in line had plans of purchasing both and selling off the extra.   Since last checked this afternoon the highest bid on ebay was $200.  Although there has been much discussion about the anti plastic bag movement, I did not get the feeling that this crowd was in it for the good of the environment.

San Francisco just banned the use of plastic bags a few months back and Vogue recently spoke about the new “it” accessory of the season being a bag with sustainable style.  At the end of the day you decide if it’s Eco Chic, or accessory envy.

Contributed by Amy Daroukakis

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