Kellogg Kicks the Kiddy Advertising

16 months after being threatened with a lawsuit, The Kellogg Company has finally conceded to phasing out its advertising of sugary and fatty products to children under 12 unless they meet specific nutritional guidelines. It will also cease to license characters or branded toys unless the products meet the nutritional guidelines. 

The New York Times reports:

“Kellogg’s position has really evolved over those months from pretty
much ‘no way’ to acceptance of some nutrient criteria,” said Michael F.
Jacobson, executive director of the Center for Science in the Public
Interest. He said he hoped the Kellogg announcement would lead its
competitors to adopt even tougher standards for food advertising to
children.

Susan Linn, the co-founder of the Campaign for a
Commercial-Free Childhood, said Kellogg’s decision to stop using
licensed characters on sugary food was particularly significant. “Until
now the industry has absolutely dug in their heels,” Ms. Linn said.

NYT: Kellogg to Curb Marketing of Foods to Children