Chanel’s Exhibition Pavilion can move from city to city, adjust it’s internal climate, fit a ton of people and pretty products, and, oh yeah, it can move from city to city. I’ve heard of Guerrilla stores providing some international mobility for brands, but nothing like this before.
Zaha Hadid reports:
The size of the Pavilion will be 29m x 45m, a total of 700sqm. The
overall height is 6m, with the floor raised 1.00m above the existing
ground surface. In light of the extensive shipping between cities, each
structural segment will be a maximum of 2,25m wide.The 65sqm central courtyard has large transparent openings to the
sky above and is designed to host events as well as provide an area for
reflection after visiting the exhibition. The courtyard serves as an
intermediate space between the exhibition and a public area of the
Pavilion. A 25sqm cloakroom is also provided.
From this description, we sense a slight carnival vibe coming from the logistical aspect of moving such a structure. After each exhibition, the pavilion is broken down by night, packed away by the unseen, and hauled to the next location to provide some excitement and thrill for a new audience, much like the rides, games, and stages of a traveling circus.
Inside of both, they’re providing a similar, fantastical escape from reality; however, with Chanel as the design inspiration, this is one circus that’ll have a definite dash of class added to the mix.
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