June 7, 2007

Rich Mag

by Matthias Weber (PSFK Hamburg)

Richmag_2Rich claims to be Germany’s first "status magazine". You won’t be able to buy Rich on your local newsstand- Rich selects its readers as they have to fulfil certain standards regarding their income and position. Rich hopes to reach 500,000 German luxury households when released this Fall.

Hard to tell if a magazine picking its readers instead the other way around will be succesful. We’ll try to get a copy to get more insights.

Rich- A german Luxury Mag

Article categories: Finance & Money, Luxury, Media & Publishing

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