Roberto Cavalli Produces Line For H&M

Roberto Cavalli Produces Line For H&M

Joining Karl Lagerfeld at the top of the designer-for-cheap-chic pile, Cavalli has agreed to do a collection for the Swedish retail behemoth. It seems HM is returning to true design...

Guy Brighton
  • 21 june 2007

Joining Karl Lagerfeld at the top of the designer-for-cheap-chic pile, Cavalli has agreed to do a collection for the Swedish retail behemoth. It seems H&M is returning to true design roots for it’s upcoming collaboration, shying away from the celebrity lines that have been receiving mixed reviews.

Dexigner reports:

“As the first Italian designer in the history of H&M, I enthusiastically welcomed this invitation, proud to bring the lively and positive spirit of my work to a new audience, who will be able to see and interpret my style in an individual way. I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me. I will add a dash of festivity and dreams,” explains Roberto Cavalli.

Hopefully the collection will embody all that’s Cavalli; knowing him, and him knowing what’s been done before, the clothing will surely be anything but drab. On the money side of things, H&M is as strong as ever.

Apparel Analyst reports:

Second quarter profit at Hennes & Mauritz , Europe’s second largest clothing retailer,
grew 31% before tax to SEK 3.47 billion (€541M) thanks to improved operating margins and stronger sales growth…

H&M also announced a new collaboration with Italian designer Roberto Cavalli who will create a one-off exclusive
collection for women and men available in approximately 200 selected H&M stores this autumn. The company hopes that this high-profile collection will have a similar impact to its Madonna line although this can also result in sales volatility.

We find it hard to believe that Cavalli, coming from a rich design history, would fall into the same misfortune as the pop queen. More likely, the figures will echo past superstar match-ups. When Lagerfeld’s collection debuted in 2004, 120 stores carried the line. H&M’s grown considerably since then, yet Cavalli’s collection will be seen in only 200 locations worldwide. Limited releases and lots of hype mean huge lines and lofty ebay resale prices, so get ready for the next wave.


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