menu

Roberto Cavalli Produces Line For H&M

Roberto Cavalli Produces Line For H&M
Retail

Joining Karl Lagerfeld at the top of the designer-for-cheap-chic pile, Cavalli has agreed to do a collection for the Swedish retail behemoth. It seems HM is returning to true design...

Guy Brighton
  • 21 june 2007


Joining Karl Lagerfeld at the top of the designer-for-cheap-chic pile, Cavalli has agreed to do a collection for the Swedish retail behemoth. It seems H&M is returning to true design roots for it’s upcoming collaboration, shying away from the celebrity lines that have been receiving mixed reviews.

Dexigner reports:

“As the first Italian designer in the history of H&M, I enthusiastically welcomed this invitation, proud to bring the lively and positive spirit of my work to a new audience, who will be able to see and interpret my style in an individual way. I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me. I will add a dash of festivity and dreams,” explains Roberto Cavalli.

Hopefully the collection will embody all that’s Cavalli; knowing him, and him knowing what’s been done before, the clothing will surely be anything but drab. On the money side of things, H&M is as strong as ever.

Apparel Analyst reports:

Second quarter profit at Hennes & Mauritz , Europe’s second largest clothing retailer,
grew 31% before tax to SEK 3.47 billion (€541M) thanks to improved operating margins and stronger sales growth…


H&M also announced a new collaboration with Italian designer Roberto Cavalli who will create a one-off exclusive
collection for women and men available in approximately 200 selected H&M stores this autumn. The company hopes that this high-profile collection will have a similar impact to its Madonna line although this can also result in sales volatility.

We find it hard to believe that Cavalli, coming from a rich design history, would fall into the same misfortune as the pop queen. More likely, the figures will echo past superstar match-ups. When Lagerfeld’s collection debuted in 2004, 120 stores carried the line. H&M’s grown considerably since then, yet Cavalli’s collection will be seen in only 200 locations worldwide. Limited releases and lots of hype mean huge lines and lofty ebay resale prices, so get ready for the next wave.

Retail
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Dan Germain

Food & Beverage, Branding & Packaging

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.