After several embarrassing attempts at utilizing blogs, Sony has learned from their mistakes and has created a much more transparent blog to create a dialog about their PS3.
Reuters reports:
Sony’s new effort is no mere toe in the water. Dave Karraker, head of Sony Computer Entertainment’s U.S. PR team, said the company spent 6 months getting the format right and then sent out a company-wide memo encouraging all employees — from hardware engineers to game testers — to post material, which will of course be reviewed to make sure corporate secrets are not exposed.
Karraker: “The main thinking about it is to get closer to the gamer and to provide them with information and content directly from the company so they don’t have to wonder about speculative reports. It’s a must-have in terms of communicating with the gaming world. This is where everyone’s getting their information.”
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