Still Made Here

Trendwatching have an interesting angle on the local debate in their new newsletter about the comeback of local with things that have “a sense of place” that are surfacing in a world dominated by globalization.

“(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’, a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”

The TW guys have done some great gathering for examples on this trend. Here’s a spot on Tesco’s new packaging:

UK supermarket Tesco plans to introduce carbon footprint labels on all 70,000 products it sells to allow shoppers to compare carbon impacts. Implementation will take a while: the company is currently investigating how to develop a “universally accepted and commonly understood” measuring system.

trendwatching.com: June/July 2007 trend briefing | (STILL) MADE HERE

Related PSFK Articles
Local Versus Organic - Haves Versus Have Nots