Trendwatching have an interesting angle on the local debate in their new newsletter about the comeback of local with things that have “a sense of place” that are surfacing in a world dominated by globalization.
“(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’, a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”
The TW guys have done some great gathering for examples on this trend. Here’s a spot on Tesco’s new packaging:
UK supermarket Tesco plans to introduce carbon footprint labels on all 70,000 products it sells to allow shoppers to compare carbon impacts. Implementation will take a while: the company is currently investigating how to develop a “universally accepted and commonly understood” measuring system.
trendwatching.com: June/July 2007 trend briefing | (STILL) MADE HERE
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Local Versus Organic – Haves Versus Have Nots
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