June 26, 2007
Swap Meat: A Forum for Creative Trading
Ever made anything really awesome that you just can’t get out into the world? Ever wanted to bypass corporations entirely and get what you what, when you want, all handmade to order or to swap? Well, Coudal.com’s project Swap Meat allows you just this opportunity. Started as a free forum for creative people to strut their stuff on the virtual display case of the internet, Swap Meat has developed into a dynamic, insular market with a dedicated usership of art directors, designers and other creative types on the look-out for innovative behind-the-scenes activity. The site itself operates mainly by people swapping items between themselves, but has recently started to generate some revenue through the commissioning of items they deem to have real potential. The New York Times‘ recent article on the website stresses the free-form, low key aspect of the enterprise, which was formed pretty much spontaneously as a real business when it was seen how effective it was even as a mere facilitator between individuals with items to trade. NYT writes:
The site often gets 20,000 visitors a day, according to Jim Coudal, the founder, but what’s important is who those visitors are: designers, art directors and so on. “People who read our site are people like us,” says Coudal, who has five employees and one intern. Many of the visitors, he continues, are also like Coudal in that they are “doing this design-entrepreneurship thing,” balancing their own projects with client work. Many send samples of their personal work to Coudal. Mostly, he says, they just want to “share” what they have made. But, of course, they hope Coudal will not only like what they have done but also “share” the news with the site’s readers — to “link it up,” as he puts it.
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