The Secrets Behind Coke Happiness

Tell A Stranger Brand, A Personal Story
I suppose first we had PostSecret, where folk sent in cards revealing their little - and often sad - secrets; then the brands joined in. Recently IF! wrote about the traveling bo...

Bloke Coke Comes To UK
Having done well as an anti-Shiela beverage in Australia, Coca-Cola are planning to launch their men's-real-taste-no-cal-brew CocaCola Zero. Slashfood says: Coke Zero is, if you...

Personal Edition: Coke
This is a photo of a bottle of Coke one of the Festival organiser's drank at lunch yesterday here in Slovenia. We've seen Coke do this before: Coke offers different artistic wrap...

Coke Avoids Agencies To Make New Campaign
BL Ochman spots an interesting development at Coke where they seem to have bypassed the old ad agency model to deliver a marketing campaign. A few months ago Coke was criticized ...

Agency Biz: Is Working On Soda Like Working On Tobacco
This post is a much amended post. We mixed a piece of new information with a piece of old news (that was being spread by the web) and then we took a swipe at W+K and Coke. How co...

250,000 Secrets
This picture shows Frank Warren, founder of the site PostSecret. In his hand is a silver case - which is the original container he bought for the postcards when he started his ...