The Market for Video Game Music on the Rise

PSFK has reported on this development before, but the news just keeps coming in and it looks as though the trend is for real now. After the unqualified success of such console games as Guitar Hero, the music industry, which as everyone knows has been giving a rather lackluster performance of late, has discovered that a vast and obsessed market lies before them entirely untapped, and accordingly they have started to make their presence known there. Once a track has made it into the living room a million or so players, the MySpace and iTunes downloads begin en masse without anybody ever having to make an album, and in a flagging market this is a poweful incentive to get people listening to music in new formats. Electronic Arts have even created their own label so as to disseminate their music with the greatest possible effectiveness.

NextGreatThing reports:

Just why is the music industry so jazzed? Well, gaming itself is no longer just for basement-dwellers. Harris Interactive reports that 8 in 10 American Youth play video games at least once a month, with the average 13-18 year old playing 14 hours a week. The worldwide video game market racked up twenty-five and a half billion dollars last year. Projections foresee that number growing past 54 billion in the next four years.

It seems clear that in the digital age the music industry is going to have to diversify, and this is one interesting method by which they are attempting it. We’ll be keeping our eyes out and our keypads at the ready for more news.

Next Great Thing: Video Game Music is a Hit