Axe in Japan

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July 5, 2007

Adverblog points us toward The Axe Effect’s new site after launching in Japan. Through funny instructional videos, fake news channels, and even an “Axercise” channel, the site teaches men how Axe will increase their sex appeal with some cleverly branded entertainment.

The Axe Effect

By Industrial Brand

in Entertainment, Health & Beauty, Industrial Brand's Articles

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Related Topics: Brand Experience, Online Marketing

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Axe in Japan

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