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Axe in Japan

Axe in Japan

By Industrial Brand on July 5, 2007

Adverblog points us toward The Axe Effect’s new site after launching in Japan. Through funny instructional videos, fake news channels, and even an “Axercise” channel, the site teaches men how Axe will increase their sex appeal with some cleverly branded entertainment.

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TOPICS:	Entertainment, Health & Wellness
TAGS:	Brand Experience, Online Marketing

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