July 12, 2007

Branded Utility Presentation

Joey Duis dropped us an email to say that since our site redesign the link was broken on the post we published in November 2006 about Branded Utility. We’re planning to interview Johnny Vulkan next week to give us his latest views on the topic, so we thought we’d fix the link and republish to remind y’all about this subject.

Here’s a copy of the presentation I gave to the very friendly members of the Organization & Management seminar at Columbia University on November 13. Thanks to everyone who has helped me on this, so far. I’ll try to expand on this with a write up - and I’d love some reaction to it too. If anyone wants to add something, let me know or leave a comment.

Also - I think I’d be interested in presenting this idea again - so drop me a line if anyone would like to see it.