Business 2.0 : Journos Can’t Blog - Part Oh-Oh In A Series

Lots of rumors being spread mainly by Vallywag that industry trade mag Business 2.0 is about to close. Business 2.0 made a big hoohah a while back saying that all their journalists must blog to get with the kids. We thought we’d check out how well they did. Here’s a list of the B2.0 blogs and when they last blogged:

Up To Speed

# Apple 2.0: Mac, iPod, iPhone - July 20
# The Utility Belt: Gadgets - July 20
# Green Wombat: Environment - July 19

Out Of Date

# The Future Boy Blog: What’s Next - July 12
# The Key: Domains, Music, and More - July 2
# Netly News: Internet - July 6
# The Next Net: Digital Future - July 10
# The Other End of the Telescope: Humor - June 29
# Seen and Not Seen: Design - June 29
# Small Change: Small-Cap Tech Stocks - July 29
# The Startup Game: New Companies - July 12

History

# Madison Avenue West: Advertising - June 28, tut, tut
# Terminal Enthusiasm: Travel - June 7
# Third Screen: Wireless - June 29
# Dawn Patrol: Venture Capital - May 9, from a blog in the Bay Area
# Waterlog: Ocean Tech - July 17 (but the one before that was May 18)
# Business 2.0 Beta: Tech - Dead. Link redirects

Not a good show. Any correlation between a lack of blogging skills and the mag’s performance?… Funnily, June 29 is a common date as a last post. Was everyone laid off then?

Related: Malcolm Gladwell: Can Journalists Be Bloggers? Probably Not. Number 482 In A Series