For some being green is a fashion statement rather than an action – and this is often reflected in the ‘cool’ blogs. Take for example this post from Charles & Marie that suggests folk should wash their hair in bottled water that ships all the way from Tazmania.
(click image to enlarge)
Why are cool blogs all about consumption?
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Local vs. Exotic on Club Of Pioneers
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Th sad thing is, that blog is written by a man.
July 27th, 2007 at 1:49 pm
The word ‘cool’ is (online) related to consuming. However, I don’t think that it is so in general; there is more to ‘coolness’ than meets the wallet.
So, online ‘cool’ is merely a name to describe finds that are… well… cool… I don’t think a spiritual coolhunting site wouldn’t want to be called ‘cool’. In Holland there is a magazine more or less hunting coolness in the non-consuming area. They’ve given themselves the name of:
mindstyle magazine.
And I like that.
Btw – I think there are plenty non-consuming-cool-hunting-blogs online; they just don’t want to be called ‘cool’.
Bas
July 29th, 2007 at 10:13 am
Indeed it is — talk about misleading the readers and creating a story around a ‘cool blog’ or ‘cool brand’ that is fake and entirely inaccurate.
Charles and Marie don’t exist — a European business man came up with this idea and is running the whole thing. Transparency.. a myth, eh.
July 30th, 2007 at 1:29 am
Not to mention the pathetic typos in the blog entry … the whole thing scores high on the Irritation Meter and good god, it’s only Monday morning.
July 30th, 2007 at 6:23 am