Deluxe Daycare On-the-Go

Traveling with young children is one of the most taxing aspects of being on the go. Amsterdam’s Schiphol Airport hopes to have made the experience of weary baby-toting travelers a little bit nice with its recent opening of Schiphol’s Babycare Lounge by Nutricia. As Springwise reports:

Located in the airport’s main departure terminal, the lounge is (as the name indicates) a co-branding effort by Schiphol and Nutricia, a Dutch baby food brand.

Designed by MV Architects, the lounge is serenely stylish and geared to ensuring a baby’s well-being while en route. The 90 m2 area features seven circular ‘cabins’, each of which can be closed off with sheer curtains to create a personal zone. The booths have comfortable circular seating curving around a crib. Lights in the lounge are dimmed for sleeping babies, with individual reading lights for parents. For infants that need a bit of distraction, each booth has a gadget that projects coloured lights on the ceiling, just above the crib. Other facilities include a changing area, baby baths and a microwave for heating food… The space is open daily from 6 am to 10 pm, accessible free of charge to parents and children aged 0–3.

Springwise notes that the Babycare Lounge is a good example of brand space – “a place where consumers can try things out, work or relax, without being expected to buy a product or service while they’re there.”

Springwise: Baby Brand Space

-contributed by Christine Huang