Finding New Ideas By Being Random

Drink industry trade magazine BevNet has published an article I wrote a while back for them. It’s about finding new ideas by being random. Eagle-eyed followers of PSFK will recognize that it’s a rehash of my presentation at the AAAA APG presentation from last year. I think I wrote this around the start of this year – it’s amazing how some of the examples get dated.

By the way, I was too late to put my application to speak this year, so no Piers at the APG :( – come and see me, erm, introduce at the PSFK Conference Los Angeles instead on Sept 18.