July 2, 2007
Finding New Ideas By Being Random
Drink industry trade magazine BevNet has published an article I wrote a while back for them. It’s about finding new ideas by being random. Eagle-eyed followers of PSFK will recognize that it’s a rehash of my presentation at the AAAA APG presentation from last year. I think I wrote this around the start of this year - it’s amazing how some of the examples get dated.
By the way, I was too late to put my application to speak this year, so no Piers at the APG :( - come and see me, erm, introduce at the PSFK Conference Los Angeles instead on Sept 18.
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