Finding New Ideas By Being Random
Drink industry trade magazine BevNet has published an article I wrote a while back for them. It’s about finding new ideas by being random. Eagle-eyed followers of PSFK will recognize that it’s a rehash of my presentation at the AAAA APG presentation from last year. I think I wrote this around the start of this year – it’s amazing how some of the examples get dated.
By the way, I was too late to put my application to speak this year, so no Piers at the APG :( – come and see me, erm, introduce at the PSFK Conference Los Angeles instead on Sept 18.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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