How To Destroy Innovation: Read Superbrands

Our least favorite survey in the world has just been published. The “brand monitoring” group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

Are you kidding us?

“The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger,” said the chairman of the business Superbrands council, Stephen Cheliotis.

Love? Newcomer? Life is too short to spend time reading this crap.

Microsoft keeps Superbrands crown | Marketing & PR | MediaGuardian.co.uk