How To Destroy Innovation: Read Superbrands

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Our least favorite survey in the world has just been published. The “brand monitoring” group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

Are you kidding us?

“The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger,” said the chairman of the business Superbrands council, Stephen Cheliotis.

Love? Newcomer? Life is too short to spend time reading this crap.

Microsoft keeps Superbrands crown | Marketing & PR | MediaGuardian.co.uk

You're reading PSFK.

Inspiration to make things better.

Comments (4)

  1. Yeh – where they hell is PSFK…????

    ;-)

    DK

  2. LOL. Testy this morning, aren’t we, Piers?

  3. couldn’t agree more… BTW, anyone know anything about Marzar.com?

  4. I founded marzar.com a business platform providing members access to valuable business insights, document sharing and distribution, a global marketplace, thousands of contacts and more.

    See http://www.marzar.com

    Hope this helps