In this 25 minute video from PSFK Conference London, Iain Tait, founder of Poke, a digital agency, tries to argue that an industry based around a bunch of geeks playing with joined-together computers is somehow more interesting than advertising.
Links to original posts:
- We don’t have to do advertising
- You can just do things
- A ‘just do it’ culture of entrepreneurialism – “The great thing about the web is you can fail fast and you can fail cheap”
- Egos are marginally smaller – we know what we don’t know and look to collaborate when we need
- Online audiences are great – rude, opinionated, stupid, fickle, smart, informed, inspirational, loyal… Instant feedback… They know way more than we do…
- I want to be an inventor … “I can create something new every day”
- There’s less to lose
- You don’t have to work somewhere with some old blokes’ surnames on the door…
- Working with people who properly LIVE in the digital world – “The internet is not a specimen jar”
- Rules are changing every day
Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.
Notes thanks to Lynette Webb
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I just posted a short essay on what does it mean to be digital anyway. I mean, does it have to be advertising or digital? What’s the difference between the two? Just vecause it’s digital, doe that ean it works better then advertising? I think this is the kind of battle that makes it hard for clients to make the right choice ad do the best work for their brand. Check out the essay at http://tinyurl.com/2bgysc
August 2nd, 2007 at 7:29 pm