“Chill” is a chelada-style lager with a hint of lime & salt. Latino culture is already familiar with their own version: a glass of beer rimmed with lime & salt – basically, a beer margarita.
Press releases are dubbing this part of a Latinization trend. Que significa? Latinization is the influence of Latino values and trends on American culture. We’re all familiar with burritos, tacos and enchiladas, but what about dulce de leche or having family outings that include the entire family? Latinization: How Latino Culture is Transforming the U.S. by Cristina Benitez discusses these influences further. And with Latino purchasing power approaching $1.2 billion, it’s a market force we need to understand. Bloggers – check out Juan Tornoe’s blog Hispanic Trending, add it to your bookmarks and get yourself involved.
And if meanwhile, pull some friends into a bar, and maybe a couple Chills will help facilitate that conversation.
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It would be really nice to get a Miller Chill in a 24oz. bottle. LETS WORK ON THAT!
July 25th, 2007 at 11:23 am
I recently visited the U.S.A and I was quite impressed with Miller Chill I live in Scotland and I am asking if there is a chance that we will be able to buy chill here soon
September 20th, 2007 at 12:34 pm
I am a 70 year old women and have had my share of beer. All brands of beer tasted about the same and was all good. Now the good part. I saw your Miller Chill commercial and to my surprise and delight it is the best beer I have had.
November 27th, 2007 at 7:42 am