Modern Aspirations: Being The Facebook Of Something

Maybe as irritating as every award show claiming to be the “oscars of” their sector, this piece of non-news in the Daily Telegraph about a start-up that actually hasn’t started up reminds us what the latest dullard hype is. It’s no longer necessary to be the ‘next YouTube’, no, if you want to get noticed you have to be the Facebook of your industry. The Telegraph says:

Fashion Public, the brainchild of American management consultant Jill Simon, is aiming to become the “Facebook” of the fashion industry – allowing customers to interact with designers and each other.

The paper reports that the Fash-Public site have raised £175,000, largely from friends, family and contacts, but need a further £1m for the launch and technological development. Wow, a business without any finance. It’s that easy to get in the papers these days.

Online store aims to be fashion ‘Facebook’ | Business | Money | Telegraph