July 31, 2007

PSFK Conference Los Angeles : Dropping The Word ‘Marketing’

The planning for the PSFK Conference Los Angeles is going well - and we’ll publish later this morning an update on the agenda for the day. Remember it’s Tuesday September 18. The early bird tickets have all sold out - so it’s a simple $300 for the rest of you. Tickets here: www.psfk.com/psfk-conference-los-angeles.

Here’s something we did - and we’d love to get your reaction. We dumped the word ‘marketing’ from the description of the day. Of course, PSFK Conferences are business events but we felt overtly constrained by the term. The basic structure remains the same: a morning of trends and inspiration and an afternoon of ideas. The thing is, that we felt that, firstly, ‘marketing’ doesn’t really encompass the solutions that people are generating in business today; that ‘marketing’ comes with all the bad baggage that advertising and promotions has generated (e.g. urban spam); and that ‘marketing’ isn’t accessible to a new generation of creative minds.

Even though this rising generation of entrepreneurs seem to be conducting what text book scholars once considered marketing, folk today don’t want to do what their peers today consider ‘marketing’. We want the content of the PSFK Conferences to be inspiring and motivating for everyone and that’s why we’re switching from the term to Creative Ideas.

Any feedback? Leave a note in the comments box.

Article categories: Advertising & Branding, PSFK Conference, PSFK News