The planning for the PSFK Conference Los Angeles is going well – and we’ll publish later this morning an update on the agenda for the day. Remember it’s Tuesday September 18. The early bird tickets have all sold out – so it’s a simple $300 for the rest of you. Tickets here: www.psfk.com/psfk-conference-los-angeles.
Here’s something we did – and we’d love to get your reaction. We dumped the word ‘marketing’ from the description of the day. Of course, PSFK Conferences are business events but we felt overtly constrained by the term. The basic structure remains the same: a morning of trends and inspiration and an afternoon of ideas. The thing is, that we felt that, firstly, ‘marketing’ doesn’t really encompass the solutions that people are generating in business today; that ‘marketing’ comes with all the bad baggage that advertising and promotions has generated (e.g. urban spam); and that ‘marketing’ isn’t accessible to a new generation of creative minds.
Even though this rising generation of entrepreneurs seem to be conducting what text book scholars once considered marketing, folk today don’t want to do what their peers today consider ‘marketing’. We want the content of the PSFK Conferences to be inspiring and motivating for everyone and that’s why we’re switching from the term to Creative Ideas.
Any feedback? Leave a note in the comments box.
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I’ve wrestled with this in terms of how to define what my company does. Five years ago, we were an “advertising agency.” However, much like what you indicate in the article, our business solutions have evolved significantly. We are offering services and tactics and tools that I would never have dreamed of as I was entering the profession.
How can I describe this in terms that current and prospective clients will understand?
August 1st, 2007 at 8:57 am
As long as we can dump the derogatory name consumers as well, I’m all for it.
August 4th, 2007 at 5:48 am
There’s a good ole rant going on over here:
http://www.cultureby.com/trilogy/2007/08/death-of-market.html
August 5th, 2007 at 5:51 am
For someone who dropped the term marketing, you’ve used it three times on the page for the marketing-less marketing event.
http://www.psfk.com/psfk-conference-los-angeles
Here’s the trifecta…
* whether that’s better marketing…
* …speak to an audience from the creative, media and marketing communities.
* Where do we draw the line between marketing nuisance and entertaining messaging?
I guess rumors of the death of marketing were once more greatly overstated.
August 11th, 2007 at 2:13 am
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October 30th, 2007 at 5:16 am