PSFK Connections: London Denim Needs A Partner

This is the first in a PSFK series of innovative companies that are looking for investment or support. This article reports of a search by Simon King, PSFK’s co-founder, who is looking for a partner.

London Denim Seeks Partner

Luxury jeanswear label London Denim is seeking a business partner

London Denim founder Simon King says: “London Denim is in a fantastic position. We’re getting more attention from the press than ever, we’re the third best selling jean at the Harrods jean bar and we’re back at the London Fashion Week exhibition in September. Our brand is commercially underdeveloped and we’re looking for a business savvy partner who can help our business match our brand profile.”
‘London Denim’ was founded by designer Simon King. It was the UK’s first luxury denim brand and Simon was the first jeans wear designer to show at the London Fashion Week exhibition.

Today London Denim sells in the UK and Japan where sales of their licensed men’s jean collection topped 12000 units last year. In the UK their the main stockist is Harrods where Simon’s customized collections of gold, silver and Swarovski crystal studded jeans with an average price of £400 a pair have sold out successively for the past five seasons.

Interested companies should contact Simon King on +44 208 374 7955

PSFK receives no fee for any introduction.