July 25, 2007
Survey Finds Little Awareness of Technology in Young People
A recent Reuters survey finds that most young people don’t really consider the role of technology in their lives, and that, according to them, they “don’t like it”.
This may seem strange considering the ubiquity of mobile phone and internet usage, but the point is that kids see the specific aspects of technology rather than the macro “concept” of it; they may talk about “downloading” or “burning”, “consoles” or “myspace”, but rarely does technology as a whole appear as a specified interest or concern.
The statistics, however, vary considerably. Far more youths from countries like Brazil, India and China tend to admit liking technology, while Europeans and Americans tend to view it more “organically”. As Andrew Davidson, vice president of MTC networks says of the latter group:
Talking to them about the role of technology in their lifestyle would be like talking to kids in the 1980s about the role the park swing or the telephone played in their social lives–it’s invisible.





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