July 25, 2007

Survey Finds Little Awareness of Technology in Young People

by Alex Morrison

A recent Reuters survey finds that most young people don’t really consider the role of technology in their lives, and that, according to them, they “don’t like it”.

This may seem strange considering the ubiquity of mobile phone and internet usage, but the point is that kids see the specific aspects of technology rather than the macro “concept” of it; they may talk about “downloading” or “burning”, “consoles” or “myspace”, but rarely does technology as a whole appear as a specified interest or concern.

The statistics, however, vary considerably. Far more youths from countries like Brazil, India and China tend to admit liking technology, while Europeans and Americans tend to view it more “organically”. As Andrew Davidson, vice president of MTC networks says of the latter group:

Talking to them about the role of technology in their lifestyle would be like talking to kids in the 1980s about the role the park swing or the telephone played in their social lives–it’s invisible.

Survey: Young keep it simple in a high-tech world

Article categories: Web & Technology, Youth

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.