The Prius, Car of the Creative Class
The inhabitants of Silicon Valley, the heartland of the so-called “creative class”, have opted for the Prius as their collective car of choice. This past June more of Toyota’s hybrids were sold in the high-tech metro area than any other vehicle, far surpassing the national standards. The Creative Class Group reports:
“Are we ahead of the curve, or what?” asked Rod Diridon, executive director of the Mineta Transportation Institute at San Jose State University, and a Prius owner.
The Prius’ newfound status reflects the continued greening of Silicon Valley. Diridon listed sustained higher gas prices, the availability of carpool-lane stickers for solo Prius drivers – no more are being issued – and the intelligence of local residents as factors in the Prius’ popularity.”
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| TOPICS: | Automotive, Environmental / Green |
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