For the last decade, the 78 million Americans in this popular demographic group are representing the fastest growing segment of the health-nut crowd.
Some statistics from CNN:
- 37% of health club members are 55 and older.
- The average age of personal training clients is now 42.4 years.
- 9 out of 10 builders across the country are currently working on communities for the active adult.
Fitness takes many forms nowadays, no longer is it just aerobics on TV led by Suzanne Somers or Jane Fonda (both Boomers). Today, the Boomers have their choices: yoga, pilates, nia, tai chi, bike, treadmill, resistance, aqua aerobics, and even Brain Fitness. You might be thinking about the popular Sudoku or other brain teaser right now, but what about the actual game. Huh? Nintendo’s Brain Age is a handheld game that uses word and math puzzles to quiz and entertain. Players memorize words, count and read, and, through a series of timed drills, can determine their “brain age,” or mental agility.
Facebook
Twitter
Digg
Reddit
StumbleUpon
I got back into biking after years away from it. I love it.
August 1st, 2007 at 2:42 pm
This really is interesting, with so many companies vying for the attention of the baby boomers its difficult to know what exactly is worthwhile. One thing I would say has been proven to be helpful is the concept of brain fitness, many studies are backing the “use it or lose it” phenomenom. I would recommend people take a look at the Brian Fitness Channel, bfc.positscience.com, it has some really wonderful information for boomers and others on how to best maximize brain health.
August 1st, 2007 at 3:02 pm
What I find most interesting about this post (and by interesting, I mean unintentionally hilarious) is the photo representing “Boomers”. What is that guy, 75? By definition, Boomers are just crossing the 60 threshold. What great insight!
August 1st, 2007 at 10:31 pm