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Could Spammers Destroy Adobe’s Online Marketing Effort?

Could Spammers Destroy Adobe’s Online Marketing Effort?

By Piers Fawkes on August 14, 2007

Alongside the spam we all get for viagra, penis enlargements, buy-this-stock now alerts (tell us that you get them too, yeah? yeah?), one of the prominent spam messages doing the rounds is for free or cheap Adobe software. Which makes us think: If we’re all telling our email programs that messages with the words ‘Adobe’ are spam, what does that do to Adobe’s online marketing effort. Surely any newsletter or email alerts from the software maker to promote their Creative Suite 3 will just be redirected to our Junk Mail boxes…

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Web & Technology
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