CrunchFood & the Mainstreaming of Geeks

A new site called CrunchFood claims to be the latest addition to Michael Arrington’s “Crunch” family (TechCrunch, CrunchGear, CrunchNotes, TalkCrunch and Mobile Crunch). It reviews foods like they are tech products and writes them up in snappy posts (“crunch-style”).

While the site is a hoax, it’s interesting to note the rise of brand Arrington. Cartoon Doll Emporium, popular with 6-16 year-old girls, recently added a virtual dress-up doll of him (to its “geek” category), now he’s getting the Steve Jobs treatment.

Of course, the people that find this blog funny are probably geeks themselves. But as our social lives (and not just our work lives) become increasingly structured around the web site or app of the moment, we’re all getting tech-savvy. Geeks aren’t chic anymore, they’re mainstream.