Google with Your Gas:

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Yesterday gas pump maker Gilbarco Veeder-Root unveiled their plan to include Google Maps at the pump to help drivers find (and even print out) directions – to . The service should enter testing phase in early December, and eventually Gilbarco Veeder-Root plans on introducing the maps to 3,500 pumps across the United States. Drivers will be able to browse through restaurants, hospitals, landmarks, and accomodations a category, such as restaurants, hospitals, hotels, or landmarks, and then pick a listing and print a map to the location. Retailers will choose the listings.

Motorists will not be able to search for their own destinations, Sackett said. That feature is expected to be introduced later, but no date has been set. “We’re looking at a number of options, depending on how the initial testing and roll out goes,” Sackett said.

While of limited use to motorists, the initial service gives retailers the tools to enter marketing deals with local businesses. Besides offering maps to locations, gas station owners could also offer coupons to try to drive traffic to local merchants. “Based on the interest we’re getting at the show, I think there’ll be a lot of demand for this,” Sackett said.

Gilbarco plans to add other services to its Internet-connected pumps in the future. Those services could include weather and traffic reports, public service announcements, or the ability to order, for example, a sandwich at the pump and have it ready in the store after the motorist finishes filling up.

Gilbarco declined to say whether it had entered into a partnership with Google. The search engine offers open software hooks that developers can use to embed Google services in applications. “That’s more representative of the relationship,” Sackett said.

Google makes its services available to third-party developers to further its goal of getting its search engine in front of consumers wherever they are, not just at a home PC. Not all uses of its services lead to money trading hands.

As another example of Google’s constant effort to expand the use of its services, the company on Monday unveiled a Linux-based operating system for mobile phones that would offer easy access to Google e-mail, search, and other services. Google has rallied 30 companies around its open-source OS, including T-Mobile, HTC, Qualcomm and Motorola.

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