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	<title>Comments on: Interview with Johnny Vulkan on Being Good</title>
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	<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html</link>
	<description>Ideas &#38; Trends</description>
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		<title>By: Vulkan On 2007: Advertising Suffers While Innovation Blooms on PSFK</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-10599</link>
		<dc:creator>Vulkan On 2007: Advertising Suffers While Innovation Blooms on PSFK</dc:creator>
		<pubDate>Fri, 14 Dec 2007 15:12:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-10599</guid>
		<description>[...] PSFK Articles Interview with Johnny Vulkan on Being Good on PSFK Branded Utility: Interview With Johnny Vulkan of Anomaly on PSFK Change The World panel at the PSFK [...]</description>
		<content:encoded><![CDATA[<p>[...] PSFK Articles Interview with Johnny Vulkan on Being Good on PSFK Branded Utility: Interview With Johnny Vulkan of Anomaly on PSFK Change The World panel at the PSFK [...]</p>
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		<title>By: Credit News Digg &#187; Interview w/ Johnny Vulkan on Branded Utility</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-9674</link>
		<dc:creator>Credit News Digg &#187; Interview w/ Johnny Vulkan on Branded Utility</dc:creator>
		<pubDate>Sun, 11 Nov 2007 01:13:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-9674</guid>
		<description>[...] to one of the co-originators of the term and ask how he sees the development of the idea he seeded.read more &#124; digg story Related post: Hello world!Unsecured loan For endless wedding expenses6 Signs you are [...]</description>
		<content:encoded><![CDATA[<p>[...] to one of the co-originators of the term and ask how he sees the development of the idea he seeded.read more | digg story Related post: Hello world!Unsecured loan For endless wedding expenses6 Signs you are [...]</p>
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		<title>By: the sniffer: foursevens network &#187; Blog Archive &#187; trendwatching: Branded Utility and</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-8151</link>
		<dc:creator>the sniffer: foursevens network &#187; Blog Archive &#187; trendwatching: Branded Utility and</dc:creator>
		<pubDate>Fri, 05 Oct 2007 11:34:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-8151</guid>
		<description>[...] On this podcast, Nora Young talks about the concept of &#8220;branded utility&#8221;, a term coined by Johnny Vulkan to refer to businesses being, er, useful. Nora wonders whether usefulness and community involvement might be a requirement for businesses to be successful in the future. Read the interview with Johnny Vulkan at the psfk blog here. [...]</description>
		<content:encoded><![CDATA[<p>[...] On this podcast, Nora Young talks about the concept of &#8220;branded utility&#8221;, a term coined by Johnny Vulkan to refer to businesses being, er, useful. Nora wonders whether usefulness and community involvement might be a requirement for businesses to be successful in the future. Read the interview with Johnny Vulkan at the psfk blog here. [...]</p>
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	<item>
		<title>By: Faris</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-8017</link>
		<dc:creator>Faris</dc:creator>
		<pubDate>Sat, 29 Sep 2007 12:16:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-8017</guid>
		<description>How do the new generation of adkids really have an impact?

Like this

http://www.alldaybuffet.org/</description>
		<content:encoded><![CDATA[<p>How do the new generation of adkids really have an impact?</p>
<p>Like this</p>
<p><a href="http://www.alldaybuffet.org/" rel="nofollow">http://www.alldaybuffet.org/</a></p>
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		<title>By: The new &#8220;Brand Reality&#8221; - Branded Utility &#171;</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-7362</link>
		<dc:creator>The new &#8220;Brand Reality&#8221; - Branded Utility &#171;</dc:creator>
		<pubDate>Wed, 05 Sep 2007 20:01:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-7362</guid>
		<description>[...]  Interview with Johnny here. [...]</description>
		<content:encoded><![CDATA[<p>[...]  Interview with Johnny here. [...]</p>
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		<title>By: robmyers - links for 2007-08-21</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-6921</link>
		<dc:creator>robmyers - links for 2007-08-21</dc:creator>
		<pubDate>Tue, 21 Aug 2007 23:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-6921</guid>
		<description>[...] Interview w/ Johnny Vulkan on Branded Utility on PSFK &#8220;We decided to go back to one of the co-originators of the term and ask how he sees the development of the idea he seeded.&#8221; (tags: brands utility branded-utility) [...]</description>
		<content:encoded><![CDATA[<p>[...] Interview w/ Johnny Vulkan on Branded Utility on PSFK &#8220;We decided to go back to one of the co-originators of the term and ask how he sees the development of the idea he seeded.&#8221; (tags: brands utility branded-utility) [...]</p>
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		<title>By: Should Advertising Agencies Be Doing More Good? &#171; Agency Spy</title>
		<link>http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html/comment-page-1#comment-6895</link>
		<dc:creator>Should Advertising Agencies Be Doing More Good? &#171; Agency Spy</dc:creator>
		<pubDate>Mon, 20 Aug 2007 19:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2007/08/interview-w-johnny-vulcan-on-branded-utility.html#comment-6895</guid>
		<description>[...] Read it all here.      Posted by superspy Filed in Anomaly, People [...]</description>
		<content:encoded><![CDATA[<p>[...] Read it all here.      Posted by superspy Filed in Anomaly, People [...]</p>
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