http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html/comment-page-1#comment-255172 Fred Water On CNBC - PSFK.com Sun, 12 Apr 2009 16:22:33 +0000 http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html#comment-255172 [...] the water who’s also your friend. A fresh product in a category of sameness that’s also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and [...] [...] the water who’s also your friend. A fresh product in a category of sameness that’s also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and [...]

]]> http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html/comment-page-1#comment-7120 Jim Tue, 28 Aug 2007 15:40:51 +0000 http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html#comment-7120 Good points from Adam--as well as a great job of building a brand. I'm in the business in the US, with a company (Mountain Valley) that bottles in both glass and PET plastic. One other very important point--unfortunately ignored in much of the public debate on bottled water--is the impact on individual health. Many of our customers for spring water in glass bottles have chemical sensitivities, auto-immune disorders, or other health issues; these people simply can't drink tap water because of the impact that contaminants (and even the chlorine used to treat them) has on their health. In their zeal to get all Americans drinking only from the tap, some pundits are, I fear, ignoring the health aspect and shaming people from consuming something they need. The fact is that tap water and bottled water are not apples-to-apples substitutes for everyone. Good points from Adam–as well as a great job of building a brand.
I’m in the business in the US, with a company (Mountain Valley) that bottles in both glass and PET plastic. One other very important point–unfortunately ignored in much of the public debate on bottled water–is the impact on individual health.
Many of our customers for spring water in glass bottles have chemical sensitivities, auto-immune disorders, or other health issues; these people simply can’t drink tap water because of the impact that contaminants (and even the chlorine used to treat them) has on their health. In their zeal to get all Americans drinking only from the tap, some pundits are, I fear, ignoring the health aspect and shaming people from consuming something they need.
The fact is that tap water and bottled water are not apples-to-apples substitutes for everyone.

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