Kameraflage

Because digital cameras can distinguish colors the human eye can’t even see, the company Kameraflage has developed technology which allows them to insert these invisible shades into anything from fabrics to billboards to movies. This will allow anyone to catch a glimpse of hidden shapes like the lightning-strike in the adjacent photo with their digital cameras or cell-phones. The business opportunities are potentially limitless.

Kamerflage

[via Coolhunting]