McDonalds Redesign In Europe

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Last week we published a photo of a McDonalds we passed in Moscow. The New York Times follows up with an article on the new design sweeping European McDonalds.

The Golden Arches are going upscale. Aiming to create a more relaxed experience in a sophisticated atmosphere, McDonald’s is replacing bolted-down plastic yellow-and-white furniture with lime-green designer chairs and dark leather upholstery. It is the restaurant chain’s biggest overhaul in more than 20 years and, with its franchisees, it plans to spend more than 600 million euros ($828 million), remodeling 1,280 European restaurants by the end of this year… The designs range from “purely simple,” with minimalist décor in neutral colors, to “Qualité,” featuring large pictures of lettuces and tomatoes and gleaming stainless steel kitchen utensils, like meat grinders.

[via Influxinsights]