August 2, 2007

PSFK Kills Marketing. Ooops

Culture intersector Grant McCracken has responded to our post on the decision to drop the word ‘marketing’ from the PSFK Conference Los Angeles. In a post titled ‘The Death Of Marketing’ he wonders if it’s a defining moment:

Yesterday Piers Fawkes made history. Or what might be the beginning of history. He dropped the word “marketing” from his description of the PSFK Conference to be held iin LA in September.

It’s possible historians will look back on this gesture and say:

“We believe it started here. This is when marketing ceased to be “marketing.” This is when they began changing the term and the field.”

Certainly the conditions are right. I mean, if “marketing” were a brand, we would have redesigned and relaunched it a long time ago. As it is, the idea stands for an extraordinary bundle of things. It is a very messy concept indeed, and the practice…well, the practice is even messier. Getting rid of this idea is a good idea.

Read on at: Grant McCracken’s blog ‘Culture By’

Article categories: Advertising & Branding, PSFK Conference