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	<title>Comments on: Schools Look For Alternative To The Bottle</title>
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		<title>By: Jon Burg</title>
		<link>http://www.psfk.com/2007/08/schools-look-for-alternative-to-the-bottle.html/comment-page-1#comment-6816</link>
		<dc:creator>Jon Burg</dc:creator>
		<pubDate>Thu, 16 Aug 2007 01:33:44 +0000</pubDate>
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		<description>Great post!  It&#039;s about time we began exploring environmentally friendly alternatives to bottled water.  NYC is currently running an advertising campaign to promote usage of their own TAP WATER!  Frankly, the same people buying Fiji water are concerned with their carbon footprint.  If we clearly added the true environmental impact of each consumer item to the label we would probably begin to see a number of shifts quite similar to those we&#039;re seeing in the tobacco industry.  

For more on my proposed solutions to the NYC bottled water initiative check out my post here: http://jburg.typepad.com/future/2007/07/selling-free-wa.html</description>
		<content:encoded><![CDATA[<p>Great post!  It&#8217;s about time we began exploring environmentally friendly alternatives to bottled water.  NYC is currently running an advertising campaign to promote usage of their own TAP WATER!  Frankly, the same people buying Fiji water are concerned with their carbon footprint.  If we clearly added the true environmental impact of each consumer item to the label we would probably begin to see a number of shifts quite similar to those we&#8217;re seeing in the tobacco industry.  </p>
<p>For more on my proposed solutions to the NYC bottled water initiative check out my post here: <a href="http://jburg.typepad.com/future/2007/07/selling-free-wa.html" rel="nofollow">http://jburg.typepad.com/future/2007/07/selling-free-wa.html</a></p>
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