August 24, 2007
Warner Gets in the Gaming Biz
Earlier this week, we mentioned that MTVN was investing $500 million into video games. Well, it looks like fellow media company Warner is also serious about getting into the game publishing business. Apparently, there are already plans to take back Warner licences like Superman, Batman, Harry Potter and The Sopranos.
In a statement made to MVC, Ron Scott, Warner’s Senior VP of worldwide sales and distribution stated:
“It is vital to be a fully-functional publisher. We are not just an arm of a business that is simply going to leverage the movie properties that Warner has – we are going to be a creative force as well.”
“The ability to cross promote our games product with our movie product in a compelling way will be key,” added Scott. “Our home video guys are very keen to target PS3 and 360 owners with next-gen movie formats. There are huge marketing and cross-merchandising possibilities.”
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One Response to “Warner Gets in the Gaming Biz”
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August 24th, 2007 at 2:59 pm
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