Lord Foster's Africa-based project for emergency supplies could be the first droneport erected
In the developed world, drones continue to be a toy for gadget fans with swaths of disposable income and a handy tool for niche business models. In the developing world, however, they could become a tool for saving lives. Lord Foster, an iconic British architect, has proposed a drone airport in Africa as a way of delivering emergency supplies like food, water and medical equipment in areas with little transportation infrastructure.
FeelTheReal is a print ad campaign that drives digital engagement as opposed to other efforts that try to game the system
PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement. The campaign, currently running in New York City, directly asks viewers if they have seen the advertisement. Each poster, truck, billboard and window advertisement has a binary code with a website URL encouraging people to participate in an online survey.
Here's a preview of what air travel might look like in 2026—Poppi offers in-flight vending machines, complimentary champagne, and seat swapping
It’s 2026, and you’re on your way to a long-awaited vacation. You’re eager for the trip: you’re going to an island full of wildlife and crystalline waters, and you’ve been traveling enough for business to have racked up enough Poppi membership points for an upgrade to cinema class.
Radio concept from Innovation Consulting Designer Fraser Leid could expand Apple's already commanding music presence
Although Apple has never offered a direct music service a la Pandora or Spotify, until recently, it’s no exaggeration to say their iDevices have dominated the music hardware market for over a year. A new potential design for an Apple Radio by Fraser Leid could expand that footprint into the realm of airwaves.
Pepsi Perfect, the drink seen in Back to the Future Part II, will be released later this month for a limited time
Back to the Future is celebrating its 30th anniversary this year and Pepsi is bringing one aspect of the film series to life for fans. In Back to the Future Part II, Marty McFly orders a bottle of Pepsi Perfect from the retro Café 80’s and it rises up in a clear tube from a counter featuring the Pepsi logo.
The Bud-E Fridge and accompanying app let people know when their supply needs replenishing
Bud Light is introducing a connected mini fridge that monitors and displays the number of bottles inside and lets people know when they are the optimal temperature for consuming. The Bud-E Fridge can also send out alerts via an accompanying app when low on beer.
FiiSmart's payment-oriented wearable is strongly inspired by the Apple Watch
China’s Alibaba has partnered with a startup that wants to build a smartwatch focused on becoming a feature-rich credit card. Although it looks uncomfortably similar with the Apple Watch, it wants to focus on becoming a wrist-worn wallet more than anything else.
PSFK has tackled the never-ending issue of "the pothole" several times; here, we highlight past pothole innovations and update you on new pothole-related projects
The universally disliked pothole! From the bureaucrats in charge of fixing them, to the bicyclists rolling over them, everyone wants them gone. But just when a city thinks it’s on the road to being pothole-free, seasons change and mother nature wreaks havoc on the streets, creating new potholes to be filled. This is why PSFK has covered potholes (puns) and the innovations they spur so many times; there is always another pothole story to tell.
For two days and change, the digital media company flexed its experiential and co-branding muscles in and around the W Scottsdale
For two full days, Scottsdale, Arizona, “The West’s Most Western Town,” became the Town of Thrillist. Following in the star-studded heels of Hotel Thrillist San Diego, Hotel Thrillist Phoenix promised friggin’ Lil Jon, of all things, quite resoundingly but delivered on the ultimate in co-branding—taking over a city’s epicenter—rather convincingly.
The Future of Retail 2016
Designing The New Shopper Experience
3D printing edges closer and closer toward commercial territories with Voodoo Manufacturing's rapid prototyping processes
Brooklyn New York, with its Tech Triangle contributing an impressive 10 percent to tech’s global sector, is increasingly becoming a sought after location for inspiring new tech brands. The latest to set up shop within the area is Voodoo Manufacturing whose team is making 3D printing simpler and more accessible.
Connected lifestyles, empowered citizens and urbanization are influencing behaviors and shaping ideas like never before
By 2020, it is predicted that nearly 50 billion things and five billion people will be connected to the Internet of Things. This surge of connectivity and interconnectedness blurs the boundaries between what is work and what is play. As digital experiences pervade nearly all aspects of our lives, it requires people to question when one ends and the other begins. PSFK Labs new report Building Tomorrow analyzes how connectedness, along with urbanizations and empowered citizens are all shaping the design landscape.
MANDA Sun Paste uses natural and ray-fighting ingredients long used by the indigenous cultures of Myanmar
Fed up with chemical sunscreens, Encinitas, California-based MANDA has created a natural sunscreen alternative. MANDA Sun Paste is comprised of eight, all-natural, organic ingredients, and uniquely formulated to be highly-waterproof/sweatproof with the goal of outperforming anything else on the market.