September 21, 2007
Cracking Open a Nice, Cold “Sprite Super Chilled”
Coca-Cola has announced plans for debuting its newest beverage offering in the UK next year - “Sprite Super Chilled,” a Sprite contained in special packaging that creates ice inside the soft drink when it’s opened. According to MarketingWeek, the technology used to create this ice-cold variant of Sprite “aims to extend its appeal to the urban youth,” hoping to tap into their preference for extra-chilled alcoholic drinks (particularly beer).
While we’re not entirely clear on the mechanisms involved, the company claims that when a drinker twists off the top to the Sprite Super Chilled bottle, formation of ice made from the drink is immediately triggered.
If the new super-cold drink proves successful, Coke and Diet Coke variations are expected to hit shelves shortly after.
[via Consumerist]
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One Response to “Cracking Open a Nice, Cold “Sprite Super Chilled””
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February 21st, 2008 at 6:46 pm
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