Creativity only needs to things two flurish; stiimulation and time – neither of which are prevaliant in many of today’s office environments.

I go to meetings and feel sorry for folk working in cubilcle farms. No wonder they need to hire creative teams to help them market their own products.

I mean, I’ve been working in the creative communications industry for over 10 years now but if I had to work in that condition I’d shrivel up and die…

In short, if you were to design a space specifically to destroy creative energy it would very much like an office cubicle…

Beyond this, people in business here seem to be terrified of taking creative risks (apart from my wonderful clients of course!) .

It seems to be more about climbing the corporate ladder, making more money and less about real love for the products they work on and the way they communicate the marketing messages.

All the good stuff I see at the moment seems to be coming from Northern Europe – there’s a real sense of joy and love to the work. It’s encouraged and it’s flourishing…

Rant over.