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Eco-Branding Vs Greenwashing Panel Discussion At The PSFK Conference NYC

Eco-Branding Vs Greenwashing Panel Discussion At The PSFK Conference NYC

By Piers Fawkes on September 3, 2007

Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing? Tamara Giltsoff chairs a panel discussion with Hemal Vasavada-Gill, Jill Fehrenbacher and Marc Alt.


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Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Environmental / Green
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