Eco Jeans – Levi’s Responds

E.J. Regarding the Capital E line, only select fits are part of the Levi’s® eco line. Available in Levi’s® stores is the 501® made with 100 percent organic cotton. Unlike other eco products, the sundries (red tab, two-horse patch) on the organic 501 are not made from organic cotton, and standard rivets and metals are used. We did not carry through with the eco branding and more sustainable sundries for this particular fit because of the iconic nature of the 501®. As I mentioned in my earlier e-mail, Red Tab line eco fits in Levi’s® stores are the 539, 514 and 527.

Other eco fits in the Cap E line are Hesher and Matchstick for men and Swank (boot cut) for women. The eco versions of these fits (the same fits can be found in other fabrics and finishes) are differentiated by the eco messaging and more sustainable sundries including the organic cotton green tab and two-horse patch, and recycled metals. Hesher and Matchstick are available at Barneys and select Bloomingdales stores. Swank will be available at select Barneys stores in October.

Original Post: Levi’s Quietly Drops Eco Brand?
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